SEO or Search Engine Optimisation is seen as a bit of a dark art to the non-tech folk of the world. I am going to break down the techniques used and why each of them plays an important role in ensuring your website is found by your target audience.
Whenever you start a website, you’re faced with the same question – what platform to build it on (In this case WordPress vs Wix). For those people how have built lots of websites in the past, they probably have a go-to platform they’re comfortable with, but for everyone else, there are lots of options to choose between.
With the huge rise over the last couple of years with tools such as Wix, Shopify, Wordpress.com (Not to be confused with Wordpress.org) and so on there is this elephant in the room as to why you should still be hiring a web design professional or web team to design and develop your website vs the do it yourself approach.
Let me open this up by just saying that not just in the digital marketing space, we are all currently facing so many uncertainties in the world of business big or small. At NRCM we have had to witness some of our clients in certain industries close their doors not knowing if we will ever be working with them again, having difficult conversations with others who have had to strip back their spending to scrape past the 3 months from the initial lockdown. And here we are, it looks like the UK is slowly starting to get everything up and running by whatever means necessary.
COVID-19 has sent shockwaves through the world, the likes of which our society hasn’t experienced since WW2. At this time of uncertainty, it’s crucial that we all take some time to reflect on our lives. More importantly, we should all use this time of reflection to make plans for positive growth going forward into the future. By doing this, we will no doubt come out the other end of this ordeal stronger, healthier, and more financially secure than ever before.