How to Optimise Images for WordPress – and Why It’s Crucial for Your Website’s Success


Images are the lifeblood of any visually appealing website, and when it comes to WordPress, optimising those images can make all the difference. Not only does proper image optimisation lead to faster loading speeds, but it also improves user experience and boosts your website’s search engine optimization (SEO) capabilities. In this article, we’ll explore three essential techniques to optimise your images for WordPress and explain why this process is so vital for your website’s overall performance.

Compress Your Images

When it comes to image optimisation, size matters. Large image files can significantly slow down your WordPress webpages, resulting in frustrated visitors and a higher bounce rate. But fear not! By compressing your images, you can reduce their file size without sacrificing quality.

Compressed images load quickly, ensuring a seamless user experience. To achieve this, you can use image editing software to manually compress your images before uploading them to WordPress. Alternatively, take advantage of free tools like TinyPNG, which simplify the compression process without compromising image quality. With compressed images, your WordPress website will load faster, keeping visitors engaged and happy.

Resize Images

Another effective way to optimize images for WordPress is by resizing them to match your website’s specific needs. Fortunately, WordPress comes equipped with built-in functionality that allows you to adjust the pixel dimensions of your images effortlessly.

WordPress offers four default image sizes:

  • Thumbnail (150 x 150 pixels)
  • Medium (up to 300 x 300 pixels)
  • Large (up to 1024 x 1024 pixels)
  • Full Size (original image size)

By resizing your images to fit these dimensions, you ensure that they are appropriately displayed across different sections of your website. Consistently sized images contribute to a cohesive visual experience, while also reducing page loading times. It’s a win-win situation for both you and your visitors!

Utilize a CDN

Enter the Content Delivery Network (CDN) – the secret weapon for optimized image delivery. A CDN is a network of servers distributed globally, designed to swiftly deliver website content, including images, videos, CSS, and JavaScript.

By integrating a CDN with your WordPress site, copies of your images are distributed to edge servers strategically positioned around the world. When a visitor accesses your website, they receive the images from the nearest edge server, ensuring rapid delivery regardless of their location. The result? Your images load lightning fast, enhancing user experience and reducing the chances of visitors clicking away due to sluggish page loading.

Wrapping Up

Optimising images for WordPress is not just a fancy option; it’s a must-do for anyone looking to create a high-performing website. By following these three essential techniques – compressing your images, resizing them appropriately, and utilizing a CDN – you’ll witness remarkable improvements in your website’s loading speed, user experience, and overall SEO capabilities.

At NRCM, we specialise in helping businesses achieve their full potential on the web. If you need any assistance with optimising your WordPress website, don’t hesitate to reach out! We’re here to help you create a stunning online presence that captures attention and drives success.

Our tried and tested process is simple

  • Define objectives and target audience
  • Create wireframes and mockups
  • Develop and code the website
  • Test, optimise, and launch

Ready to work with a web design team that won't disappoint?

NRCM Web Design Northampton Award winning website design agency helping your business grow.
Unit 2 Quarry Park Close, Moulton Park Industrial Estate, NN3 6QA
VAT NUMBER: 421 356 720