Is it time to update your website?

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Business owners often ask themselves “Is it time to update our website?” It’s a good question, for many companies the answer is yes! An outdated website can lead to missed opportunities, if your site doesn’t look current or fresh potential customers may assume you’re not either.

Signs you need a new website

If you’re reading this blog post, chances are that:
-You’ve been thinking about getting a new website for a while now.
-You feel like your current site is outdated or doesn’t represent the company well enough anymore.
-You’re not sure where to start in order to get a new website and make it look good on all devices.

We have listed out some of the most common reasons you probably do need to to review your current website.

  • Does your website have an SSL certificate?
  • Is your website easy to navigate and user-friendly? (accessible to everyone including those with disabilities)
  • Is your website fast?
  • Is your website responsive on mobile or tablet?
  • Does your website have up-to-date and quality content? (good spelling/grammar and SEO optimised)
  • Is your website easy to manage by yourself?
  • Is your website equipped with the necessary Call to Actions? e.g. ‘Buy Now’ buttons or ‘Request a quote’
  • Does your website tell your company’s story? e.g. About Us section
  • Does your website include your latest testimonials/reviews?
  • Does your website include a FAQ section?
  • Does your website make is easy for visitors to contact you?

Does your website have an SSL certificate?

If you’re like most website owners, you probably don’t even know what an SSL certificate is.

An SSL (Secure Sockets Layer) certificate works by encrypting your data so that it cannot be read by third parties while in transit over the internet. This helps to protect customer information and sensitive data from hackers, identity thieves, and other online threats.

An SSL certificate is a must for any e-commerce site or business with customers filling out forms on their website. The encryption that this provides will help keep your customers’ personal information safe when they are browsing your site or checking out. It’s also a good idea to have one if you collect credit card payments because of PCI compliance requirements enforced by major credit card companies like Visa and MasterCard among others.

Is your website easy to navigate and user-friendly? (accessible to everyone including those with disabilities)

Many websites are difficult to navigate and use. This makes it harder for users to find the information they need, leading them to leave your site without taking action.

Users do not want a poor experience when visiting your website. They will look elsewhere if you don’t make things easy for them.

Is your website fast?

Slow websites are frustrating to users and they hurt your business.

Users expect your website to be fast, especially on mobile devices. If you’re not sure how well your site performs, run the free PageSpeed Insights test from Google or use a tool like GT Metrix Speed Test. Both tools will give you an A+ grade if you run them now!

You can also hire us for a professional audit of your site’s performance and get recommendations specific to the needs of your business.

Is your website responsive on mobile or tablet?

Mobile devices have taken over in recent years, with the number of mobile web users surpassing desktop. Responsive design is not just about fitting your website on smaller screens; it’s also about making them easier to use and more convenient for all visitors – whether they’re viewing on a smartphone or tablet.

Broadly speaking, responsive means that a site will automatically resize itself depending upon which device you are using to see it: a large monitor versus an iPad mini, for example. A website may be created so that each page can adjust its width-to-height ratio (or vice versa) depending on screen size – this would make for easy reading no matter what type of display someone has in front of them!

Does your website have up-to-date and quality content? (good spelling/grammar and SEO optimised)

Your website is an important part of your business. It needs to be up-to-date, easy to navigate and have high quality content that will help you convert visitors into customers.

But finding the time and resources to update it can be difficult.

With NRCM we make sure that your website has all the latest information about your company, products or services on a regular basis without having to spend unnecessary time doing this yourself. We keep track of all changes in Google algorithms so we know how they affect search engine rankings and optimize accordingly when needed. Our writers are experts in SEO copywriting who create engaging content for our clients’ websites based on their target audience’s preferences while keeping technical requirements in mind as well (e.g., keyword density). This way you get more traffic from search engines with less effort!

Is your website easy to manage by yourself?

If you’re a small business owner, managing your website can be time-consuming and stressful.

It takes hours to update content on your site, which is bad for SEO. You don’t have the time or energy to manage social media accounts, so they go without updates for days at a time. Your digital marketing efforts are inconsistent because you don’t have the knowledge or experience needed to develop an effective strategy.

We will help you build and maintain a beautiful website that works hard for you! Our team of experts will handle everything from design and development to search engine optimization (SEO) and social media management so that you can focus on running your business. We offer three levels of service – basic, standard, premium – each with different packages of features based on what works best for your budget.

Is your website equipped with the necessary Call to Actions? e.g. ‘Buy Now’ buttons or ‘Request a quote’

People are coming to your website, but they aren’t taking action.

There’s nothing more frustrating than getting a visitor to your site and having them leave without doing what you want them to do. It can be hard enough just getting visitors in the first place!

Use calls-to-action on your website because they’re proven to increase conversions by as much as 20%.

Does your website tell your company’s story? e.g. About Us section

Your website is your online business card. It should be attractive and easy to navigate, but more importantly it should tell the story of your company in a way that builds trust with your customers.

Most websites are too busy or confusing to build trust with their visitors, which means they miss out on new leads and sales opportunities every day.

Does your website include your latest testimonials/reviews?

Most companies don’t have a way to collect customer feedback on their website. If you’re not using your website to collect reviews, you’re missing out on an easy and inexpensive way to get more customers.

Does your website include a FAQ section?

Most websites include a FAQ section. But do they have one that is well-designed and easy to find?

Many companies are not taking the time or effort needed to make their FAQ page user friendly. This means that many of these pages are difficult for visitors to locate, navigate, and use.

If you want your website’s FAQ page to be effective, it must be designed with your audience in mind. It also needs to be easily located on your site so users can access it quickly and easily when they need it most.

Does your website make is easy for visitors to contact you?

If your website doesn’t make it easy for visitors to contact you, then they won’t. And that means lost sales and unhappy customers.

But if your site makes it simple for people to reach out with questions or concerns, then you’ll have a better chance of converting them into loyal customers who come back again and again.

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