Women in Content

Online Breakfast

Each year The Content Marketing Association host a physical Women in Content event, which is focused on female speakers who discuss different subjects based on content marketing and women in business. During 2020 physical events weren’t possible, so a (highly successful) virtual webinar took place instead. They achieved amazing results with high engagement and very insightful speakers, their five talks are still available for a recap here

Approach

The Content Marketing Association wanted to provide an engaging experience for their content marketing community, allowing them the chance to network with like-minded professionals and learn some tips which they could then apply. As a result of this we created branding especially for the event including its colour palette, logo and social media/email graphics. All our research revolved around celebrating women in business, from our research we found purple is internationally recognised as representing justice or dignity. 

Social Media Marketing

As mentioned we created a complete event branded package including; logo, social media graphics for all platforms (including Instagram multiple linked posts and story graphics), social banners and posts for all platforms.