ZEST

The naturally zesty energy drink

ZEST is an NRCM passion project and a showcase for our varied skills. ZEST’s mission statement – keep things organic with no nasty preservatives or added sugar, we also added that zesty lemon in every flavour – hence the name!

Approach

Our research has shown that other health drink companies use natural colour palettes to reflect the ingredients. We understand this logic, but have decided from our research a more vibrant palette would allow us to stand out as a physical product and on social media platforms like Facebook and environmental advertising such as billboards.

ZEST includes an entire visual branding package including a full logo, sub-mark logo(s) with variations in colours for maximum versatility across video footage or still photography. 

Iconography

ZEST incorporates icons based on the chosen flavours/ingredients of each product. We created a collection of bespoke icons which feature within marketing and product design. 

Product Packaging

ZEST Energy Drink Branding Design - Northampton

Video Branding

Play Video

Street Advertising