The naturally zesty energy drink
ZEST is an NRCM passion project and a showcase for our varied skills. ZEST’s mission statement – keep things organic with no nasty preservatives or added sugar, we also added that zesty lemon in every flavour – hence the name!
Our research has shown that other health drink companies use natural colour palettes to reflect the ingredients. We understand this logic, but have decided from our research a more vibrant palette would allow us to stand out as a physical product and on social media platforms like Facebook and environmental advertising such as billboards.
ZEST includes an entire visual branding package including a full logo, sub-mark logo(s) with variations in colours for maximum versatility across video footage or still photography.
ZEST incorporates icons based on the chosen flavours/ingredients of each product. We created a collection of bespoke icons which feature within marketing and product design.